The future of the book by IDEO →
I found a good comment here:
... What IDEO does so well is ask "When and why do people read?" vs. "What can technology do to enable a better reading experience?" When the first question drives the second, then book solutions will be highly relevant to people's lives. So "People read when they are in a Doctor's waiting room" might yield a very different solution than "2nd grade Teachers read to their pupils in class." ...
